Mastering WGU D381 – E-Commerce and Marketing Analytics

Mastering WGU D381 – E-Commerce and Marketing Analytics

Introduction

WGU D381 – E-Commerce and Marketing Analytics focuses on analyzing data for online business success. Searching for “WGU D381 tips,” “how to pass WGU D381,” or “WGU D381 Reddit”? This guide offers student-tested strategies, resources, and insights to excel in this course.

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Course Description

D381 covers analytics for e-commerce, including customer behavior, conversion tracking, and campaign optimization using tools like Google Analytics and Tableau. Students learn to drive e-commerce strategies, essential for marketing and business roles. See the WGU Marketing Program Guide.

Useful Resources & Tips

Student-recommended resources:

  • WGU Materials: Use Google Analytics and Tableau tutorials.
  • Reddit (r/WGU): Find D381 tips in marketing threads. Visit r/WGU.
  • Google Analytics Academy: Free courses for analytics mastery.
  • YouTube: Watch MeasureSchool for e-commerce analytics tutorials.
  • Studocu: Reference D381 project samples. Explore Studocu.
  • WGU Cohorts: Join for peer and instructor support.

Mode of Assessment

D381 is a Performance Assessment (PA) requiring an e-commerce analytics project, analyzing customer data and submitting a report with optimization recommendations. No Objective Assessment (OA).

Common Challenges

Reported difficulties:

  • Navigating e-commerce metrics like conversion rates.
  • Creating actionable insights from data.
  • Meeting rubric requirements for reports.
  • Using Tableau for visualizations.

How to Pass Easily

Strategies for D381:

  1. Study the Rubric: Align project with PA requirements.
  2. Practice Analytics: Use Google Analytics demo account.
  3. Learn KPIs: Focus on e-commerce metrics like bounce rate.
  4. Use Templates: Reference WGU or Studocu samples.
  5. Seek Feedback: Submit drafts to instructors early.

Conclusion

WGU D381 – E-Commerce and Marketing Analytics builds critical analytics skills. With practice and resources, you’ll pass confidently. Check WGU course guides for more.

Frequently Asked Questions

Is WGU D381 hard?

D381 is manageable with analytics practice and rubric focus.

How long does WGU D381 take?

Typically 3–5 weeks, faster with analytics experience.

Is WGU D381 an OA or PA?

It’s a Performance Assessment (PA) with an analytics project.

What are the key topics on the exam?

E-commerce metrics, customer behavior, Tableau, and campaign optimization.

What’s the best way to study for WGU D381?

Use Google Analytics Academy, practice Tableau, follow the rubric, and join cohorts.

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Question 1

Mini Case You have finally saved $10,000 and are ready to make your first investment. You have the three following alternatives for investing that money: ? A CBS bond with a par value of $1,000, an interest rate of 7.625 percent, and a maturity of 10 years. The bond is selling for $986. ? Alabama Power Company preferred stock with a $50 par value and a dividend of $2.8125 per year. The stock is currently trading at $39 per share. ? Emerson Electric common stock that is selling for $80 with a par value of $5. This stock recently paid a $2.10 dividend, and the firm?s earnings per share have increased from $2.40 to $4.48 in the past 5 years. An equivalent amount of growth in the dividend is expected. Your required rates of return for these investments are 6 percent for the bond, 7 percent for the preferred stock, and 15 percent for the common stock. Using this information, answer the following questions. a. Calculate the value of each investment based on your required rate of return. b. Which investment would you select? Why? c. Assume Emerson Electric?s managers expect an earnings downturn and a resulting decrease in growth of 3 percent. How does this affect your answer to parts 1 and 2? d. What required rates of return would make you indifferent to all three options?

Question 2

Please help with this assignment of Power Point presentation. Create a draft of the Power Point presentation on the topic of Motocross including visual aids and proper citations. The following steps are the assignment for this presentation. 1. Create a draft of the Power Point slides, including title and content slides, ending with 1-2 slides of reference materials 2. On the notes of the first slide, indicate what technologies, setting and audience would be ideal for this presentation. 3. Add appropriate visual aids to the presentation. 4. In the notes area, describe rationale, supporting the visual aids as will as other visual aids and slide design you considered and the reason or reasons you rejected them. 5. Add speaker notes to each slide, including any technology and other visual aids necessary. 6. The content slides must contain updated in-text citations and other visual aids necessary. 7. Update the citations and reference list as needed. 8. All references must be in APA format. Do NOT include the following in the Power Points 1. Video 2. Sound clips. 3. Animations of any kind, including text animations that cause text to move in when the slide is forwarded, animated clip art or scrolling text. 4. Slide transitions.

Question 3

FINA310-1104A-08 Financial Management Deliverable Length: 1 Excel Spreadsheet and a 1-2 page Word doc Details: Please read the relevant parts of your textbook, which refer to cash flow and financial planning. To avoid any uncertainty regarding his business' financing needs at the time when such needs may arise, Cyrus Brown wants to develop a cash budget for his latest venture: Cyrus Brown Manufacturing (CBM). He has estimated the following sales forecast for CBM over the next 9 months: March $250,000 April $275,000 May $320,000 June $450,000 July $575,000 August $700,000 September $825,000 October $350,000 November $285,000 He has also gathered the following collection estimates regarding the forecast sales: Payment collection within the month of sale = 10% Payment collection the month following sales = 65% Payment collection the second month following sales =25% Payments for direct manufacturing costs like raw materials and labor are made during the month that follows the one in which such costs have been incurred. These costs are estimated as follows: March $187,500 April $206,250 May $240,000 June $337,500 July $431,250 August $525,000 September $618,750 October $262,500 Additional financial information is as follows: Administrative salaries will approximately amount to $35,000 a month. Lease payments around $15,000 a month. Depreciation charges, $15,000 a month. A one-time new plant investment in the amount of $95,000 is expected to be incurred and paid in June. Income tax payments estimated to be around $55,000 will be due in both June and September. And finally, miscellaneous costs are estimated to be around $10,000 a month. Cash on hand on March 1 will be around $50,000, and a minimum cash balance of $50,000 shall be on hand at all times. To receive full credit on this assignment, please show all work, including formulas and calculations used to arrive at the financial values. Project Guidelines: Prepare a monthly cash budget for Cyrus Brown Manufacturing for the 9-month period of March through November. Use Microsoft Excel to prepare the monthly cash budget. Based on your cash budget findings, answer the following questions: Will the company need any outside financing? What is the minimum line of credit that CBM will need? What do you think of CBM's cash position during the budget period? Do you see any concerns for the company in this regard? If you were a bank manager, would you want CBM as your client? Why or why not? It is up to the members of the group to divide the assignment tasks evenly. You will be graded on group participation Your submitted Group Project (200 points) must include the following: 100 Points. A Microsoft Excel spreadsheet that contains your group's monthly cash budget for Cyrus Brown Manufacturing. 100 Points. A double-spaced Word document of 1?2 pages that contains your answers to the questions listed in the Assignment Guidelines. Grading: You will be graded on the accuracy of your monthly cash budget and your demonstrated understanding of financial analysis procedures. "Please submit in the following format: 1. FONT Size: 12 point 2. FONT Type: Times New Roman 3. FONT COLOR: Black 4. Line Spacing: Double space 5. MARGINS: 1 inch margins (top, right, bottom, left) 6. PAGE NUMBERS: Number all pages (APA) 7. In-text citations (APA) when applicable 8. Abstract is required 9. All assignments must be accompanied by at least # {insert how many references you require students to have} scholarly references in APA format.,Thanks Rachel!!!

Question 4

"5.a) Microsoft, whose global sales are generally dollar denominated, finds it has excess cash of $750,000,000, which it can invest for up to three years. It has determined that its best options are either a three-year Euro-dollar ($) deposit paying 4.5% or a three-year Euro denominated deposit paying 5.5% since it expects the Euro to depreciate 1% per annum against the dollar over the next three years. Using cash flow analysis, determine in which currency Microsoft should invest. Be sure to show your complete calculations of the annual return and conversion of Euro back to dollars at the end of the three-year term. Assume that the annual interest amount is reinvested, i.e. compounds, at the same annual interest rates. Would your answer change if Microsoft revised its outlook for the Euro to depreciate 1.25% per year? b) British Oxygen whose global sales are generally dollar denominated needs to borrow $50,000,000 for working capital and intends using a 5-year multi-currency revolving credit. It can borrow in US$ at 8.5% p.a. or in SFr at 5.5% p.a. However, it expects the SFr to appreciate on average 4% p.a. over the next five years. Using a cash-flow analysis determine in which currency BOC should borrow. Would your answer change if BOC could issue SFr commercial paper supported by the revolving credit at 3.5%?",Attached is another hint file:

Question 5

The assignment is asking for 900 words minimum with APA Citation. A leader in your firm has been studying the foreign exchange market for a number of years and believes that she can predict several of the foreign currency exchange rates relative to the U.S. dollar. The firm has $500,000 to invest in the spot, forward, or options markets. Assume that the spot rate is $1.3435 to the euro and that the forward rate for 12 months is $1.3705 to the euro. However, this leader is sure that the exchange rate in 12 months will be $1.41 to the euro. In a Word document, include the following: Explain how this leader in your firm can speculate on the belief that the euro will be $1.41 in 12 months. Calculate the amount of profit (ignoring exchange rate fees) that can be earned and the percentage return achieved. Recommend whether this speculative investment or another investment with similar or higher returns at lower risk should be selected. Explain your reasoning. Be sure to consider how the inflation rate would affect the return.,Rachel, I just asked a new question that is probably much simpler then what you have helped me with before. Let me know if you would like to assist. Thanks!