(Solved by Humans)-Adapted fromn the The Times 100 Business Case Studies

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?Adapted fromn the The Times 100 Business Case Studies http://businesscasestudies.co.uk/#axzz2alpV1BpF

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drinks brands: Coca-Cola, Diet Coke, Fanta and Sprite.

The success of The Coca-Cola Company revolves around five main factors:

A unique and recognized brand - Coca-Cola is among the most recognized trademarks around the globe
Quality - consistently offering consumers products of the highest quality
Marketing - delivering creative and innovative marketing programmes worldwide
Global availability - Coca-Cola products are bottled and distributed worldwide
Ongoing innovation - continually providing consumers with new product offerings e.g. Diet Coke (1982), Coca-Cola Vanilla (2002).


The illustration shows the worldwide distribution of sales of Coca-Cola products by quantity in 2003. Although Coca-Cola is a global product with universal appeal, the Company actually operates in local environments around the world, with each country having its own unique needs and requirements.

So while Coca-Cola is probably the only product in the world that is universally relevant in every corner of the globe, the Company feels that its responsibility is to ensure that with every single can or bottle of Coca-Cola sold and enjoyed, individual connections are made with their consumer. That can only be achieved at a local level.



The challenge facing The Coca-Cola Company today is therefore to continue to build an organizational structure that will deliver a global and local strategy.

An organization?s strategy is its plan for the whole business that sets out how the organization will use its major resources. An organization?s structure is the way the pieces of the organization fit together internally. It also covers the links with external organizations such as partners.

For the organization to deliver its plans, the strategy and the structure must be woven together seamlessly.

The goal of The Coca-Cola Company is 'to be the world's leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes.'



There are many ways to structure an organization. For example, a structure may be built around:

function: reflecting main specialisms e.g. marketing, finance, production, distribution
product: reflecting product categories e.g. bread, pies, cakes, biscuits
process: reflecting different processes e.g. storage, manufacturing, packing, delivery.
Considering what you have learned about Coke, what are the advantages and disadvantages of organizing around function, process and/or product for this business? Support your arguments with evidence.

please make the answer about 350 words ,cite your work and please no plagiarism ,thanks.

Advantages
There is High quality workforce as organizing people into teams of marketing, sales or product
teams encourages them to feel valued, hence contribute ideas and become innovate. This...

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